in view —

The complex,
made simple.

I’m Amrutha. At Salesforce, I lead product design for marketing AI—spanning predictive insights and generative agents.

Named inventor on three utility patents, backed by a decade of enterprise UX starting at Oracle.

By night: laminated pastry and the next constellation.

See selected work A little about me

Hover a star to reveal its constellation — tonight's sky

Selected Work · 2019 — Present

Problems I got to sit with for a while.

Salesforce Marketing Cloud brief view with the Agentforce panel drafting a campaign preview for the NTO Tent Promotion.

01 · Salesforce AI

Campaign Creation with Gen AI.

Reimagined a manual marketing grind as an agentic experience — a patented conversational canvas that cuts setup from weeks to minutes.

Role
Lead Product Designer
Team
1 PM · 2 Eng Leads · 2 Scrum Teams · 1 Ethics Specialist · 1 UXR · 1 CX
Timeline
Sep 2023 — Jan 2026 (4 phases of evolution)
Impact
Adopted by the majority of Agentforce-activated orgs · Sticky weekly active use · Campaign creation collapsed from weeks to minutes Patent pending · US 2025/0086403 A1
Reach out to me

Featured in Salesforce’s Spring ‘26 release — watch the demo

Salesforce Predictive Insights Builder — Guided Setup showing a three-step flow to configure, publish, and use model scores.

02 · Salesforce AI

Predicting the future: custom propensity scoring.

The first no-code prediction builder for Salesforce’s Customer Data Platform (CDP).

Role
Lead Product Designer
Team
1 PM · 1 Eng Lead · 2 Data Scientists · 1 Ethics Specialist
Timeline
April 2022 — Jan 2023 (Pilot to Global GA)
Impact
Scaled from a small enterprise pilot to global GA · Pilots with Athleta, PVR & PGA Tour Superstore Patent pending · US 2024/0193466 A1
Reach out to me

About

Curiosity is the common thread.

Hi! I’m Amrutha Krishnan. Since I wrote my last intro in 2019, quite a bit has changed. I’ve moved on from Oracle and am now a Lead Product Designer at Salesforce, where I’ve shifted from tactical flows to orchestrating complex enterprise ecosystems and filing patents in the AI space.

My ‘off-hours’ are just as busy. I’m still deep into the science of baking — everything from breads and sourdough to cakes, tarts, and laminated pastries. If it’s complicated and involves a technical challenge, I probably want to bake it. I also still make time for astronomy and love catching a good star party whenever the sky is clear.

The biggest update, though, is that I’m now a mom to a very active, sweet 3-year-old girl. Most of my favorite moments are spent with her and my amazing husband, whether we’re out and about or just enjoying life at home in San Bruno.

Get in touch

Have a complicated problem?
I’d love to hear about it.